Unravel Viti · Launch preparation

Unravel Viti: a digital foundation for community-led tourism in Fiji.

Business discovery, service structure and website development for a Fiji tourism and transport business.

Case study updated

Unravel Viti website developed by Tokani
Current Unravel Viti experiences page featuring Fiji cultural tours from Suva
Homepage and experiences page, captured from the Unravel Viti build on 20 September 2026.

The challenge

A clear starting point.

Unravel’s vision spans transport, cultural experiences and community opportunity. The first website needed to give customers a clear starting point without forcing every future ambition into launch.

What Tokani built

  • Mapped transfers, cultural experiences and enquiry paths into a site structure that keeps the launch offer understandable.
  • Built dedicated experience pages with reusable editorial layouts and authentic client photography.
  • Implemented responsive image delivery and gallery-specific crops for an image-heavy tourism experience on desktop and mobile.
  • Added customer review presentation while keeping the published testimonial format privacy-conscious.
  • Prepared descriptive metadata, page hierarchy and internal links around Fiji tourism, Suva experiences and transport-related search intent.

Capabilities applied

What the project required.

Business discovery & service architectureFiji tourism UXResponsive website developmentImage performance workflowLocal SEO foundations

Delivery outcome

Something useful to build on.

A coherent digital storefront that presents Unravel’s transport and cultural experiences through a clearer customer journey, with a technical foundation that can support launch and later service growth.

Project status

This case study describes the website work delivered. Final domain, contact channels, enquiry delivery and launch arrangements need confirmation before it is represented as a fully operational booking service. Booking growth and conversion improvements have not been measured here.

View the current website (opens in a new tab) ↗

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